Johannesburg event - Community Catalyst: Changing your insight formula for greater impact
📅 Wednesday, 18 January
⏰ 10am - 12pm SAST
📍 TBC, Johannesburg
Today, over 70% of market researchers have embraced online communities to gain a 360-degree view on consumer needs, frictions and aspirations.
So, what's holding you back from launching your brand's own online community?
Is it the myth that you need 1000+ participants to generate high-quality insights? Or that communities are not appealing to less tech-savvy consumers? Do you believe that online qual is a compromise when f2f research is not possible?
We're here to bust those myths and help you see the true value of online community research!
From sample size to engagement rate, recruitment to reward, activity types to best practice, we'll leave no rock unturned at this new and exclusive event.
In one hour, you will learn:
- How an online community works and what value it adds to your research toolkit
- How to choose the right participants, the right activities, and the right community type for your business challenge
- How to write a community brief to achieve your objectives
- ...and more!
Register today and join us in-person on 18th January in Johannesburg! 👉
Here's what some of our community clients have to say:
"The 'So Healthy' community helps us connect and collaborate with real women, getting instant feedback from five different markets. We tap into the community for very tactical research challenges but also for slightly more strategic ones, mostly centred around marketing development."
- CMI International, L'Oréal
"The research has made us adjust our communication strategy; in the near future, we will be moving to a more holistic-driven approach. This study has also contributed to our data-driven marketing strategy to deliver segmented, targeted, personalized, and predictive marketing through digital over the coming period. All of the stakeholders at Coke were happy with the insight community formula, it's definitely something we'll repeat in the near future."
- Senior Manager Global Interactive Operations, The Coca-Cola Company
"We had more bang for the buck, we're on average three times faster than a comparable ad hoc project and built on our learning, being able to pivot mid-research."
- Consumer Insights Manager, Cereal Partners Worldwide (Nestlé & General Mills)