The What Matters Hybrid Event [African edition]

πŸ“… Wednesday, 15 March
⏰ 10am - 12pm SAST
πŸ“… Wednesday, 15 March
⏰ 10.30am - 11.30am SAST
πŸ“ Zoom

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Want more information? Download the full 'What Matters to people in 2023' report that also highlights South African examples, or contact us for more information.

What matters to you in 2023?

What matters to your family, your friends, your community, (y)our planet?

You can probably answer these questions about your own life, but can you answer them about your customers?

With 2023 set to be a year of transition – a time where people reflect on what really matters as they seek to create more meaning in their lives – it’s important to understand what consumers expect from brands.

People are ready to create the future they want to live in and are looking for brands to facilitate the transition to new ways of thinking, living and being.

Will you help them?

Our upcoming hybrid event is an opportunity to do just that!

On Wednesday 15th March, we’ll explore our latest global report What Matters to People in 2023 through an Africa lens. We’ll explore:

  • Four drivers that underpin why people seek meaning in life
  • Four of the 12 trends that allow people to create meaningful lives
  • Fearless brands that are already converting understanding into action
  • Future-focused research solutions to take trends forward in your organisation

Be among the first to understand what matters to people in 2023!

πŸ’Œ Should you have any questions, don't hesitate to contact us.