2022 Gen Z report

Eager to regain the freedoms lost during the global pandemic, super-diverse Gen Z are ready to change the world, shaping future consumer behavior and with that also impacting brands.

Gen Z is the world's largest generation cohort, accounting for one third of the global population. They have the fastest-growing disposable income, which is expected to reach $33 trillion over the next decade. But how is the pandemic affecting Gen Z's mental health and future? Are they transforming from uber-woke warriors to hedonistic nihilists?

Pre-register today to receive our 2022 Gen Z (Europe) report. Based on proprietary quantitative research with European consumers across 6 markets (Belgium, France, Germany, the Netherlands, Sweden, the UK) among 4 generations (Gen Z, Gen Y, Gen X and Baby Boomers).

Find out whether Gen Z loves brands that are exclusive (trendy, innovative) or inclusive (sustainable, caring) or both. How they look at career, money and success. Who their role models are. If the metaverse really is their new hangout place and whether NFTs are the new magic mushrooms...


Joeri Van den Bergh

Joeri Van den Bergh_no text

Managing Partner & Future Consumer Expert, at InSites Consulting
Questions for Joeri? Don't hesitate to reach out!